Q.1 What is the SUGAI WORLD ?
We are tokyo based happy design gift maker.
We plan and design all of our products, and ask japanese factories to make them.
We are committed to creating unique and playful products, mainly stationery. And we are trying to make them from eco-friendly material as much as possible.
Q.1 スガイワールドとは
SUGAI WORLD（スガイワールド）は、2011年に東京でスタートした、遊び心溢れるデザインギフトを企画、製造するメーカーです。ひげのカタチをした愉快な付箋「ひげ付箋」ひとつから事業がスタートしました。私たちの夢はこの世界を“夢と想像力”でいっぱいにすることです。オリジナル商品はすべて自社で企画開発し、日本の町工場の協力を得ながら、できるだけ環境に配慮した素材で製造しています。スガイワールドの想像力豊かな商品は今では、日本全国をはじめ、アメリカ、イギリス、フランス、香港、シンガポールなどのセレクトショップなどでも扱われており、世界中から注目されています。We plan and design all of our products, and ask japanese factories to make them.
We are committed to creating unique and playful products, mainly stationery. And we are trying to make them from eco-friendly material as much as possible.
Q.1 スガイワールドとは
Q.2 How did it start the SUGAI WORLD, Inc.?
When our founder, Yu SUGAI, was working for an another company, he started writing down his ideas about things that can change the life more comfortable and happier. (There are more than 20 idea-notebooks now.）That was a way to reduce his stress in a packed train of everyday.
At first, He was just enjoying sharing his ideas with his friends. But someday, one of them said to him, “Your ideas are so fun! Why don’t you make them?” , and he said “Why not !? Let’s do that!! “.
In 2011, he made the first product “Mustache-it”, a mustache shaped sticky note.
For the first 2 years, he was selling only the one. “Mustache-it” became a quite big hit riding the mustache-boom which came in those days. (That was a beginner’s luck!)
Then he made second product and third. In 2013, He made his first devut at Tokyo Gift Show.
At first, He was just enjoying sharing his ideas with his friends. But someday, one of them said to him, “Your ideas are so fun! Why don’t you make them?” , and he said “Why not !? Let’s do that!! “.
In 2011, he made the first product “Mustache-it”, a mustache shaped sticky note.
For the first 2 years, he was selling only the one. “Mustache-it” became a quite big hit riding the mustache-boom which came in those days. (That was a beginner’s luck!)
Then he made second product and third. In 2013, He made his first devut at Tokyo Gift Show.
デザイナーの須貝悠は、会社員時代、ストレス解消目的で、満員電車の中で、生活が快適で幸せになるためのアイデアをノートに書き留めていました。（今ではそのアイデアノートは19冊あります。）
はじめは、それを人に見せるだけを楽しんでいました。すると色んな人から「そのアイデア面白いから作ってみたら。」と言われました。
そこで、2011年、初の自社商品「ひげ付箋」を作りました。4,000個の在庫に唖然としましたが、過去に培った営業力とちょっとしたひげブームのおかげで半年も立たず、完売しました。
その利益をもとに徐々に新商品を増やしていき、2013年、東京ギフトショーに初出展しました。
Q.3 What is the purpose of the SUGAI WORLD products?
People in japan works very hard in a small space. So we want to make them to be able to work happier with our products. And also, we hope the same thing about people all of the world. Our mission is “give imagination and dream to the world ”.
日本で働く人たちは、小さなスペースで忙しく働いています。私たちの製品でより幸せで快適なオフィスワークをして頂きたいと考えています。そして、それが世界中の人に広まることを望んでいます。「世界にもっと夢と想像力を！」。
Q.4 What is the dream of the SUGAI WORLD?
To communicate with people all over the world through our products. And we believe that will be a part of the world peace.
私たちの製品を通じて世界中の人々と交流することです。それが世界平和の一助になると信じています。
